Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be?
Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that:
- Nearly 90% of people use the internet to find small businesses (yes, even print businesses),
- 84% of people think a website makes a business more credible,
- and 30% of consumers won’t even consider a business if they don’t have a website. (Ouch.)
So, the question becomes, if the internet is where your print buyers are searching for you, are they finding you there, and are they satisfied with what they find?
5 Reasons Your Print Business Needs a Website
If you’re still thinking that what you’re doing has worked up until this point, so why change, you might want to review these reasons for why a website should be the cornerstone of your print business.
1. A Print Website Paints a Picture of Who You are as a Business
As a printer, you know how important it is for a person to have a business card.
A website is your online or digital business card.
It tells the world what you’re all about and who you are as a business. And, it’s not to be taken lightly. Did you know that 75% of consumers admit to making judgments on a company’s credibility based on its website design?
If you want your print business to be described with words like…
- Professional,
- Relevant,
- More reputable,
- Trustworthy, and
- Legitimacy
… it’s your website that will help you get there!
2. A Print Website Allows You to Reach Further
If you can thank the internet for anything, it’s that the internet has leveled the playing field for small businesses everywhere when you have a capable website.
The size of the market in which you have to reach EXPLODED with the dawn of the internet age. No longer are you limited to securing print buyers within a local radius of your business. You can offer your top-notch printing services anywhere and to anyone.
Don’t miss out on the opportunity to make that happen. A professional print website is not only the first impression your potential buyers will get of your business, but it’s also your foundational hub for attracting more customers, reaching more people, and generating leads for future business.
A professional website is not only the first impression your potential buyers will get of your print business, but it’s also your bedrock for reaching and attracting more customers and generating leads for future business.
3. A Print Website Showcases Your Expertise
Another great reason to invest in a professional print website is that it provides the platform to showcase your expertise through compelling content.
If you were going to trust a company with your business, would you place your order on a one-page, static website that featured one Send-a-File button, or would you go with the website and company that featured a wealth of compelling content highlighting that the company knew their stuff?
It’s a pretty easy choice. A professional website makes it easy for your visitors to see that you know what you’re doing and can be trusted to make them look great in print.
That same highlighted expertise also works to your benefit in that it allows you to leave your footprint in the print industry and creates an easy way to showcase the social proof of what you do.
4. A Print Website Puts You on the Map (Literally!)
Anyone can stumble across your greatness when you have a professional print website.
In fact, having a website means you can take advantage of search engine optimization (SEO) and have your business in the running when visitors search for keywords relevant to your business.
With a professional, SEO-equipped website, you have a significantly greater chance of being found by others than if you’re solely relying on people to walk by your print shop.
In addition, your print website also makes it easier for people to find you and get to know you through things like:
- Featuring your location on a Google map on your website
- Listing your contact details
- Telling more about your company through feature pages, such as a President’s Letter or About Us page.
5. A Print Website is a 24/7 Salesperson for Your Company
Who has time to sell printing all the time? Your website does!
A professional, e-commerce equipped website means you can sell online and enjoy:
- Getting paid faster
- Waking up to new print orders in the queue
- Saving yourself and your customers’ precious time (Remember, e-commerce continues to grow year after year, and buyers are turning to online ordering more and more. When they can’t order online, you’re actually creating a roadblock for them to place an order with you.)
A professional print website that sells for you is a salesperson you’re always in control of, so you can ensure you always have your best foot forward.
And Now, Getting Started with Your Print Website Just Got Easier
A print website, or any website for that matter, is useless if it’s too much of a hassle to get going, too difficult to maintain, or too expensive.
So, may it easy on yourself! Partner with someone:
- Who is on a mission to set you up for success and help you sell more printing,
- Who will walk you through just how easy it is to get set up and running,
- Who will offer you tips to maximize your website’s effectiveness,
- Who will set you up with regularly updated, relevant website content, and someone
- Who has your back and will be there every step of the way to answer your questions.
Ready to get started making an impact with your print website?
Start 2021 off right! From now through December 31st, 2020, you can enjoy all the benefits of a professional print website AND get everything you need to market it well, including:
- A complete New Website Marketing Kit free! Invite your customers to your digital doorstep with this complete website marketing campaign. Simply customize and go, and you’ll be on your way to sprucing up your little corner of the internet and shouting it from the rooftops.
- Six months free of social media marketing! No matter the size of your business, you can connect with anyone, anywhere, thanks to the reach and power of social media marketing delivered right to your inbox, featuring:
- 5 Twitter posts,
- 3 Facebook posts,
- 2 LinkedIn posts,
- and 2 blogs every week!
- Six months free of one direct mail package of your choice! You know direct mail marketing works, now put it to the test with impossible-to-ignore direct mail packages that are written, designed, and production-ready for you each month. Choose from postcards, mailers, newsletters, and more!
