Today, it can often feel like we’re living in a digital world. But how is your printing company advertising itself online? Websites are often the first place customers will go to learn more about a company’s products and services.
So how can you create or update your company’s website to grab customers’ attention and make a great first impression?
Here are five ways you can make your website effective and engaging.
5 Tips to Make Your Printing Company’s Website Shine
1. Highlight reviews and testimonials on your webpage.
According to TechJury, 60% of customers say they trust the reviews from other customers.
So use responses from genuine print buyers to prove your company’s quality! Create a separate page for testimonials and reviews, or paste a quote from a satisfied customer on the homepage of your website.
If you don’t have reviews built up for your company yet, this is an important thing to focus on. After you’ve worked with a satisfied print buyer, simply ask them for a brief review of their experience in working with your company.
2. Use your website to promote future outreach.
Your website is the perfect place to let customers know about your company’s email newsletters or social media accounts!
Email can be a great way to stay in touch with interested customers. Plus, when customers hear from you repeatedly, they’re more likely to return and purchase from your printing company again!
This is why you should give users as many opportunities as possible to sign up for these mailing lists or add your social media accounts. Use an email list sign-up landing page, sidebar ads, or links – the more chances your print buyers are given to opt in, the more likely they’ll say yes and keep receiving information from your company.
3. Make sure your website is easy to read and navigate.
When people visit your printing company online via your website, you want to ensure they can find information quickly so they don’t leave the site.
Feature your top products front-and-center on your homepage or use call-outs to direct users to the most important pages.
Ensure your content is clear, concise, and organized into subsections or bulleted lists- not big paragraphs or walls of text. If you’re describing a complex product or service, you might also want to hire a content writer or take advantage of Custom Marketing Services to simplify the language for readers.
4. Ensure mobile compatibility with your website.
Although some people will access your website through their computers, many will also use their phones.
Your company’s website might display well on a computer screen but appear differently on a phone. Check to make sure there aren’t any differences that need to be changed for the mobile view to be still easily navigable.
5. Include a clear call-to-action on your website.
Make it clear to your online visitors precisely what steps they can take if they’re interested in your printing company.
Use big, colorful buttons or highlighted text to draw their attention toward places where they can sign up, fill out a form, or find contact information. It’s best to include your company’s contact information in multiple locations on your website to make it as easy as possible for interested users to reach out.
Looking for more tips on improving your printing company’s marketing through your online presence, direct mail, and other avenues?
Check out some more of MI4P’s helpful blogs that can inspire you and guide your company toward success:
