A solid LinkedIn presence can be a great way to increase your sales of print products and services.
With more than 930 million users, it’s the go-to social media platform for professionals looking to connect with potential customers and partners.
Crafting a great LinkedIn profile can help you reach out to potential and current print buyers, share valuable content, and grow your network.
Crafting a Great LinkedIn Profile that Helps You Sell More Printing Services
Here are nine tips to help you create a LinkedIn profile that will attract customers looking for print marketing, signs, and services:
1. Use an Attention-Grabbing Headline
Your LinkedIn headline is the first thing a potential print buyer will see when they search for you or come across your profile, making it an incredibly powerful sales tool.
In the world of print, standing out from the competition is crucial, and having an attention-grabbing headline can be the difference between making a sale or being overlooked.
A clever and creative headline can pique a prospect’s curiosity, draw them in, and make them eager to learn more about you and what your printing company has to offer.
- Your headline should say more than you’re a print company owner or a printer; it should convey why someone should want to connect with you.
- Include words like “Expert,” “Innovator,” “Specialist,” or “Professional” to show your expertise in the field of printing.
2. Add Images
Adding high-quality images to your LinkedIn profile can be a game-changer when selling your print marketing services.
According to LinkedIn statistics, profiles with a strong visual component are 11 times more likely to get viewed than text-only profiles.
This means that incorporating eye-catching images of your work makes your profile more attractive and increases the likelihood of potential print buyers clicking through to your printing company and checking out your portfolio. Remember, ALL touchpoints connected to your printing company have something to say about your company. If you convey poor design or incomplete social profiles, what message are you portraying to your potential customers?
3. Customize Your URL
Customizing the URL for your LinkedIn profile might seem like a minor detail, but it can significantly impact your ability to sell more print.
Creating a personalized URL that includes your name or print company name makes it easier for potential customers to find and then connect with you online.
4. Share Testimonials
If you’re looking for a way to boost your print sales, sharing testimonials on your LinkedIn profile is a powerful tool you shouldn’t overlook.
When potential clients come to your profile, they want to see more than just a list of your qualifications and work history. They want evidence that you’re the real deal and have helped others achieve what they want.
By showcasing testimonials from satisfied customers on your LinkedIn page, you’re providing that crucial social proof that can help close sales.
Studies have shown that testimonials can increase sales conversion rates by up to 30%.
So why not take advantage of this powerful tool and start sharing those glowing reviews? It could be just what you need to take your print sales to the next level.
Pro tip: Don’t post testimonials as a “Look at me” tactic. Instead, convey your empathy, passion, and willingness to help other people in similar situations as the customer who provided you with a testimonial.
Additional Resource: Marketing For Printers: 5 Tips to Make Your Testimonials Pop
5. Highlight Your Skills
Your LinkedIn profile directly reflects your abilities, and in today’s fast-paced market, this can make or break a potential sale.
As a print seller or owner, showcasing skills like graphic design, branding, and marketing (in addition to printing) can go a long way in attracting new print buyers. Utilizing well-crafted content and high-quality imagery of your work can help build trust and interest with your audience.
Highlighting your expertise also creates a sense of authority in the industry, increasing the chances of attracting individuals looking to invest in premium print services.
6. Create Content
Content creation is an excellent way to establish yourself as an authority in the printing services industry.
Write blog posts, create videos, or host webinars about topics related to printing services. Share these pieces of content with your audience and encourage engagement through comments and shares.
Psst… Need help with content? Check out our Custom Marketing Services.
Post comments on other people’s posts, comment on articles and stories related to printing services, join groups that discuss topics related to printing services, and regularly share helpful tips or resources.
Doing this will help you build relationships with potential print buyers by displaying your expertise in the field.
7. Connect with Others
Don’t forget to stay active on the platform by connecting with other professionals and engaging in conversations about the printing industry.
Direct messages are an effective way to reach potential print buyers and start a conversation. Reach out to people who have expressed interest in printing services or who may need help with their own business’s printing needs.
Ask them questions, provide helpful advice, and show them you’re the right person for the job.
8. Join Groups
Joining groups related to the printing industry on LinkedIn can catapult your sales pitch to a whole new level.
By connecting with like-minded professionals, you gain access to a network of individuals who share your passion and are more likely to engage with your content.
Participating actively in discussions and sharing relevant articles establishes you as an authority in your field, leading to more inquiries and, ultimately, more sales.
Additional Resource: Networking For Printers: 9+ Places to Connect with Others in the Printing Industry
9. Keep Your Personal and Company Profiles Separate
Maintaining a clear distinction between your personal and company profiles on LinkedIn is critical if you want to sell more print.
Keeping personal updates such as interests, hobbies, and photos off your company profile can create a more polished and focused appearance that will demonstrate your expertise and build trust with your prospects.
Furthermore, creating a professional, well-crafted profile that showcases what your printing company offers will increase your exposure and make it easier for potential clients to find you. Additionally, the SEO benefits you receive from your social media profiles you want connected with your company profile, not your professional profile.
A well-planned and executed LinkedIn strategy can help you increase your business reach, establish yourself as a leader in the printing industry, and get the attention of potential customers. Use these tips to maximize your presence on the platform and take your printing business to the next level.
