Gratitude in Action: 5 Direct Mail Packages to Showcase Your Print Shop’s Strengths

Gratitude is a powerful tool against discontent. As the year nears its end, consider all the areas of your company you can be grateful for over this past year. Then, think about ways to highlight the positive aspects of your company’s marketing efforts in the year ahead. We have marketing options that exist to bring to light the things your company is proud of. Let us help you choose the right package!

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

There are so many ways to make an impact with your marketing, but humor has to be one of the most universal. The Coffee Break newsletter is a touchpoint between you and your customers that builds goodwill while reminding them that you’re on their team. Here are a few samples of the jokes found in this month’s newsletter:

• Just once, I want a username and password prompt to say: “Close Enough.”
• Want to buy some exercise equipment? I’m having a going-out-of-fitness sale.
• What do you call a snowman with a six-pack? An abdominal snowman.

Between the clean jokes, whimsical cartoons, interesting calendar, and marketing messages, Coffee Break is a surefire way to keep your company front of mind.

FastStart

Your print shop has so much to offer to its customers. But how can they know all you can do if they haven’t heard about it? The FastStart postcard or mailer offers your customers and prospects an up-close look at a product or service you provide. Here is a sample of this month’s marketing message:

With specialty services like embossing, debossing, foil stamping, and die cuts, we’ll help you create extraordinary printed materials that stand out from the crowd.

Ensure you’re keeping your customers informed with the easy-to-produce FastStart postcard or mailer.

Local Edge

The place you hold in your community and your relationships with everyone, from local business owners to your neighbors, matter to your bottom line AND theirs. Be sure your marketing materials are a crucial reminder of your desire to help people in your area with their print projects. Here’s a look at this month’s encouraging content:

During this season of giving thanks, show your gratitude to coworkers, employees, and customers with special cards that offer unique value. Reward customers for their continued support with Loyalty Cards, grow your network and attract new business with Referral Cards, and ensure no one feels forgotten with Reminder Cards.  

The Local Edge postcard reminds your customers that you are their local printing expert, helping you stay top of mind when they need quality printing.

National Direct Mail

When you are faced with a purchasing decision, you want all the information you can get. Your customers feel the same way about their printing. National Direct Mail offers the information your customers need to open their eyes to what high-caliber printing can do for their company. Here’s a look at this month’s content about personalized corporate calendars:

A customized calendar is more than just a time-management tool in the corporate world. It’s a daily reminder of your company’s vision and goals. Elevate your office atmosphere and keep everyone on track with calendars that speak to your team’s spirit.

Simple and straightforward, National Direct Mail will keep your customers informed and inspired as they consider the print projects they need to undertake. And your print shop will be there to help them every step of the way.

Printer’s Press

If you’re looking for a marketing piece that your customers will anticipate each month, then Printer’s Press may be just what you’re looking for. Its broad appeal is sure to capture any customers’ attention and increase their comfort with your print shop, while the marketing messages it contains will encourage them to consider you when they need printing.

This month’s articles include:

• Put Those Pumpkins to Use
• Holiday Traveling Made Simpler
• Marketing on Every Level

Intentionally mailing the Printer’s Press newsletter is a wise and fruitful marketing decision. Consider the difference it could make for your print shop!

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NEW ONLINE MARKETING CONTENT THIS MONTH

Decoding CMYK and RGB for Perfect Print Results

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, offers insights on the CMYK and RGB color models and why understanding their differences is crucial for achieving the best possible results in your print marketing.

CMYK stands for Cyan, Magenta, Yellow, and Key (Black).

This color model is specifically designed for printing and is used in the majority of print processes. CMYK works by combining these four base colors in varying degrees to produce a wide range of colors. Since CMYK is subtractive, the colors start white (the color of the paper), and as colors are added, they subtract brightness, resulting in darker shades.

Want more? Continue reading “Decoding CMYK and RGB for Perfect Print Results.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template included in the all-new Email Marketing For Printers subscription. Check it out today!

Embrace a Thankful Approach and Boost Your Business

The right marketing materials can help elevate your print shop’s offerings and keep your business top-of-mind for customers. Direct mail provides a personal, tangible connection that digital media often lacks, allowing you to reach your print buyers in a meaningful way.

By incorporating well-crafted, informative, and visually appealing direct mail pieces, you can effectively showcase your print shop’s expertise and services while keeping your brand front and center. Contact us today at (701) 241-9204 or download samples below to get started!