Elevate Your Print Marketing with Precision and Style

As the year draws to a close, it’s time to reflect on your business accomplishments and set the stage for a strong finish.

This month’s content focuses on adding the perfect finishing touches to your print projects. With a variety of creative options, from embossing and foil stamping to personalized seals, December’s content downloads are all about turning ordinary prints into extraordinary works of art that make your brand shine.

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Here’s a look at December’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients:

Coffee Break: A Seasonal Touch of Humor and Cheer

The Coffee Break newsletter is a lighthearted, 8.5 x 14 direct mail piece designed to connect with your audience through humor and engaging seasonal content.

December’s edition features a holiday-themed quiz and playful jokes to brighten your clients’ day, like:

“How much does Santa pay to park his sleigh? Nothing. It’s on the house!”

Paired with a lively monthly calendar that highlights quirky dates like “National Hot Tea Day” and “International Sweatpants Day,” Coffee Break keeps your print shop top-of-mind while providing an enjoyable read.

FastStart: Seal the Deal with Customized Marketing Seals

The FastStart package is a direct mail fold-over mailer and postcard that spotlights unique product options to help you promote your specific print offerings.

December’s issue focuses on marketing seals that add elegance and security to your correspondence. Whether it’s a monogram seal for formal business events or security seals for business documents, these finishing touches are perfect for elevating your brand. Options include gold foil, embossed effects, and translucent designs that make any mailing memorable.

With these versatile seals, you’ll ensure every piece of mail stands out and conveys a message of quality and distinction.

Local Edge: Highlighting the People Advantage

Local Edge is a direct mail postcard with standard and EDDM sizes. Designed to promote the benefits of partnering with a local printer, Local Edge focuses on one of four core strengths each month: Print, Local, Creative, or People.

December’s postcard centers on the People Advantage, emphasizing the value of personal service and community connections. The message encourages print buyers to “Finish Strong” with local printing partners who deliver tailored solutions and precise results for every project.

From collating and laminating to perfect folds and shrink-wrapping, it’s all about attention to detail and quality craftsmanship that leaves a lasting impression.

National Direct Mail: Experience the Emotional Impact of Print

The National Direct Mail package is a multi-component direct mail package that highlights a specific service or product each month with a complete omnichannel campaign, including mailer, postcard, envelope, promotional email, and socials to match! Plus, enjoy no zip code restrictions.

This edition explores the power of multi-sensory print marketing. The featured products—custom letterhead, business cards, and envelopes—help build a strong emotional connection with your audience.

By incorporating the tactile qualities of high-quality paper and unique textures, these pieces create a memorable experience that digital marketing just can’t replicate.

Use this opportunity to show your clients how sensory print marketing can elevate their brand and foster deeper customer engagement.

Printer’s Press: Elevate Your Brand with Specialty Finishing Touches

The Printer’s Press newsletter is an informative, 4-page direct mail piece designed to share business insights and showcase unique print techniques.

December’s edition is all about making a lasting impression with exquisite finishing techniques. Articles include tips on embossing, debossing, foil stamping, and die-cutting to create print materials that capture attention.

With features like a cover article on starting new holiday traditions and an “Owner Speaks” piece discussing the importance of high-quality finishing touches, Printer’s Press is packed with content to connect with your audience on multiple levels.

NEW ONLINE MARKETING CONTENT THIS MONTH

Great websites need great content. Share your expertise and give your visitors a reason to come back with the latest Ideas Collection tip and Sales and Marketing White Paper.

Ideas Collection

The Ideas Collection provides actionable insights on marketing, print, or design each month added automatically to your website.

This month’s tip goes into how mascot logos create emotional connections and foster brand loyalty by humanizing brands and making them relatable.

By understanding and leveraging the emotional impact of mascots, brands can evoke trust, nostalgia, or excitement, leading to increased brand recognition and loyalty.

Want more? Continue reading “How Mascot Logos Build Strong Connections and Foster Brand Loyalty.

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, which is included free within the all-new Email Marketing For Printers subscription. Check it out today!

White Paper

Our quarterly white paper, “Leveraging Marketing Psychology for Business Growth,” is an in-depth, downloadable resource for your print buyers that explores how understanding customer behavior can enhance your marketing strategies.

It covers key theories like wording, priming, and the decoy effect, offering actionable insights for creating impactful campaigns and refining pricing strategies.

With real-world examples and practical tips, this white paper is a valuable resource for any print business looking to maximize ROI and build lasting customer loyalty.

The latest White Paper, available via subscription through our White Paper Content website add-on or WordPress Plugin, shows how impactful the first impression between a product and its potential buyer is, making packaging a critical aspect of any successful marketing strategy.

Learn more about how white papers can help you sell more printing.