Strategic Marketing Moves: Boost Your Print Business with Direct Mail Options

With the first half of the year behind us, it’s time to look toward the last few months of 2024 and make some solid marketing plans. While you may not be able to overhaul your entire marketing scheme, it is easy to add an already-designed, easy-to-produce newsletter or postcard to grab attention and get the word out about your company’s products and services. The direct-mail options we provide are the ideal answer to a need for simple, straightforward marketing.

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

If you want your marketing to stick out amongst the mail your customers receive, then the Coffee Break newsletter is the right choice for your company. Whimsical in its presentation and light-hearted in its content, Coffee Break is sure to make a positive connection with your customers. Here are a few of the jokes found in this month’s edition:

  • Health inspector: “I’m afraid you have too many roaches in here.” Restaurant owner: “How many am I allowed?”
  • So, let me get this straight. You drive across town to a gym to walk on a treadmill?

Get them laughing and thinking about your print shop with Coffee Break’s clean humor, unique calendar, and marketing message that reminds your customers you are their print solutions provider!

FastStart

FastStart exists to bridge the gap between what your customers think they know about what your print shop offers and the real-time benefits of choosing certain products and services. Well-designed and easy to produce, FastStart makes it almost effortless to keep your customers informed about all you have to offer. Here is a sample of this month’s marketing message:

Whether it’s newsletters packed with relevant articles, tips, and how-tos or engaging flyers highlighting your product and service offerings, monthly mailings keep your audience engaged and looking forward to your updates.

The FastStart mailer or postcard is a powerful marketing choice. Let’s add it to your lineup today!

Local Edge

Whether you’re in a small town or a larger city, your print shop is part of a community. Your regular customers rely on you to be their print solutions provider. The Local Edge postcard reminds your loyal customers of all you have to offer while informing prospective customers of how you can partner with them. Here’s a look at this month’s encouraging content:

Embrace your individuality with our graphic-design services! Whether you prefer to utilize our free online design tool or work one-on-one with our experts, we are here to bring your creative ideas to life and tell your unique story.   

Simple to produce and mail, Local Edge provides a no-fuss marketing solution you can be proud to distribute to your customers and prospects.

National Direct Mail

Purchasing power grows when fed with information. The National Direct Mail mailer and postcard feature an in-depth look at a print product or service and provide reasons why said product or service is a strong choice for your customers. Here’s a look at this month’s content about targeted mailing solutions:

For optimal marketing efficiency, leveraging Every Door Direct Mail (EDDM) services with personalized postcards enables a direct line to your audience. Embrace the power of targeted marketing and watch your business grow with postcards and EDDM!

Your customers’ print marketing is vital to the health of their business. Keep them informed on how your print shop can help with the monthly National Direct Mail postcard or mailer.

Printer’s Press

Printer’s Press is a full-color newsletter that combines general interest articles, bits of humor, and strong marketing. It is a powerful way to connect with your customers and prospects, and your customers will anticipate the arrival of this engaging newsletter.

This month’s articles include:

  • Take Control of Your Workday
  • Make the Most of the Snooze
  • Explore the Finger Lakes

If your print shop is looking for a unique way to build the relationships you have with your customers, the Printer’s Press newsletter is sure to make an impression. Let us help you add it to your marketing lineup!

DOWNLOAD OF THE MONTH CLUB

The July download from the Download of the Month Club is a door hanger that you can use to highlight the benefits of door hanger marketing. You can either go door to door with it or include it in other marketing efforts.

If you struggle knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.

With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.

NEW ONLINE MARKETING CONTENT THIS MONTH

Enhance Your Print Designs: Recording and Saving Color Values for Consistency

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, offers insights on recording and saving color values to create a cohesive and visually appealing print design.

Color values are numerical representations of colors that you can use across different digital and print platforms.

These values are expressed in various formats, including RGB, Hex, and CMYK. Understanding these formats and how to convert between them is essential for any designer.

RGB (Red, Green, Blue): This format is used primarily for digital designs. It represents colors through varying intensities of red, green, and blue light.

Hex (Hexadecimal): Often used in web design, Hex codes are six-digit representations of RGB values, making them perfect for online projects.

CMYK (Cyan, Magenta, Yellow, Black): This format is used in print design. It represents colors through varying percentages of these four ink colors.

Want more? Continue reading “Enhance Your Print Designs: Recording and Saving Color Values for Consistency.

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template included in the all-new Email Marketing For Printers subscription. Check it out today!

Choosing the Best Direct Mail Package for Your Print Shop

By adding easy-to-produce, already-designed direct mail, you can effectively promote your print shop’s products and services. Our direct mail options provide straightforward, impactful ways to engage with your customers. Each option is tailored to highlight different aspects of your business, from humor and community connection to detailed product information and design tips.

By incorporating these direct mail options, you can create memorable, impactful connections with your customers and drive your printing business to new heights. Contact us today at (701) 241-9204 or download samples below to get started!

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