Color Matters Archives - Marketing, content, & technology to help printers sell more printing

Proclaiming the many benefits of doing business with a local printer will be the theme of our new Direct Mail For Printers postcard offering. We are proud to announce the introduction of….wait for it…Local Edge! Hooray! Have you been waiting for an opportunity to showcase the benefits of keeping things local and working with a local printer, but just haven’t had the time to promote this yourself? Well, good news! We’ve heard your desire and understand how difficult it is to compete with the low-margin, high-volume printers around the country. We understand how precious of a commodity time can be to local printers, and that’s why we created Local Edge. We all know the benefits of working with a local printer and we want to make sure your customers are reminded of those benefits as well. Give Your Customers a Reason to Buy Local Focusing on “The Real People Advantage,” “High-Value Printing Because We Care,” and “Experience, Dedication, and Reputation,” these are just some of the local-oriented themes we will be promoting through the Local Edge postcard. Your print buyers want to know why they should do business locally and Local Edge will provide that monthly message delivered right to

Sonny and Cher. Peanut butter and chocolate. Direct mail and websites. All of those pairs really work well together. Here’s one more to add to the list… ColorMatters postcards and Websites For Printers websites. Starting now, Marketing Ideas For Printers customers can promote a new landing page that not only talks about the benefits of color printing, but also includes a clear call to action to encourage website visitors to purchase color printing. This new landing page is built into the website of every Marketing Ideas For Printers customer that uses both ColorMatters and Websites For Printers. Here’s how it works. Produce your ColorMatters postcard just as you always have, but add /ColorMatters to the end of your website address, like this: Now, when your customers see your ColorMatters postcard, they’ll be directed to the new ColorMatters landing page (AcmePrintingUSA.com/ColorMatters, for example). On the landing page, they’ll be greeted with graphics that match the ColorMatters postcard you sent them, along with a strong nudge to purchase color printing from you. But what about customers who might not have received your ColorMatters postcard yet? What if they’re just coming to your website unprompted? You also have the option to display a Home Page Callout Box that