Direct Mail Archives - Marketing, content, & technology to help printers sell more printing

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel. Unified Marketing Themes for 2025 March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust. This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again. 5 Direct Mail Options to Choose From Coffee Break: A Newsletter That Engages Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes: Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!” A calendar featuring fun dates like Tartan Day,

As we move into the new year, it’s time to focus on building strong customer relationships through creative and impactful marketing. Whether you want to attract new print buyers, strengthen community ties, or simply keep your brand top-of-mind, this month’s lineup offers print and digital content designed to help you stand out. From lighthearted newsletters to powerful direct mail campaigns, discover how these marketing tools can inspire meaningful connections while boosting your business’s visibility. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at February’s direct mail and digital marketing content, designed to keep your print shop connected with customers and ready for growth: Coffee Break: Add Humor and Heart to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to bring joy while keeping your print shop front and center. This single-sheet mailer features humorous content, fun facts, and an engaging monthly calendar. This month’s edition includes laugh-out-loud jokes like: Why did the turtle cross the road? “To slow down traffic.” The sidebar article “Love Is…” shares sweet, funny definitions of love from a child’s perspective: “Love is when mommy gives daddy the best piece of chicken.” The fact-a-day calendar on the

The start of a new year is the perfect moment to refresh your marketing efforts. Whether you’re reconnecting with loyal customers or reaching new audiences, January’s content lineup provides everything you need to make 2025 your best year yet. From engaging newsletters to tips on mastering print design, we’ve got something for every marketing strategy. Take a look at how our direct mail packages and digital content can help you create lasting impressions, build meaningful relationships, and stand out in your community. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at January’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: Bring Humor and Personality to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to keep your print shop top-of-mind with customers. This single-sheet mailer combines humor, fun facts, and a monthly calendar to create a friendly, approachable touchpoint for your business. This month’s edition features laugh-out-loud jokes, including: Why did the turtle cross the road? To slow down traffic. Why did Miss Muffet need directions? She lost her whey. The featured sidebar highlights amusing historical anecdotes like famous missed

As the year draws to a close, it’s time to reflect on your business accomplishments and set the stage for a strong finish. This month’s content focuses on adding the perfect finishing touches to your print projects. With a variety of creative options, from embossing and foil stamping to personalized seals, December’s content downloads are all about turning ordinary prints into extraordinary works of art that make your brand shine. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at December’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: A Seasonal Touch of Humor and Cheer The Coffee Break newsletter is a lighthearted, 8.5 x 14 direct mail piece designed to connect with your audience through humor and engaging seasonal content. December’s edition features a holiday-themed quiz and playful jokes to brighten your clients’ day, like: “How much does Santa pay to park his sleigh? Nothing. It’s on the house!” Paired with a lively monthly calendar that highlights quirky dates like “National Hot Tea Day” and “International Sweatpants Day,” Coffee Break keeps your print shop top-of-mind while providing an enjoyable read. FastStart: Seal the Deal with Customized

Gratitude is a powerful tool against discontent. As the year nears its end, consider all the areas of your company you can be grateful for over this past year. Then, think about ways to highlight the positive aspects of your company’s marketing efforts in the year ahead. We have marketing options that exist to bring to light the things your company is proud of. Let us help you choose the right package! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break There are so many ways to make an impact with your marketing, but humor has to be one of the most universal. The Coffee Break newsletter is a touchpoint between you and your customers that builds goodwill while reminding them that you’re on their team. Here are a few samples of the jokes found in this month’s newsletter: Just once, I want a username and password prompt to say: “Close Enough.” Want to buy some exercise equipment? I’m having a going-out-of-fitness sale. What do you call a snowman with a six-pack? An abdominal snowman. Between the clean jokes, whimsical cartoons, interesting calendar, and marketing messages, Coffee Break is a surefire way to keep your company front of mind. FastStart Your

There is a difference between intentions and being intentional. Our intentions will only take us so far—without action, they end on themselves. On the other hand, a commitment to intentionally promote your print shop can change your business’s trajectory. Consider the importance of a solid marketing plan and its impact on your bottom line. The marketing materials we provide are created with your success in mind. We’d love to work with you to select the right marketing for your print shop. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break Humor is a language everyone appreciates. The Coffee Break newsletter increases awareness of your print shop through lighthearted, clean humor. With a common-interest calendar and just the right amount of promotional content, Coffee Break is an easy addition to your marketing efforts. Here are a few jokes found in this month’s newsletter: Fun fact: Australia’s biggest export is boomerangs. It’s also their biggest import. I recently built a model of Mount Everest. My son asked, “Is it to scale?” I replied, “No … it’s to look at.” Take a look at Coffee Break and consider all the ways it can benefit your print shop! FastStart As a print shop, you

With the first half of the year behind us, it’s time to look toward the last few months of 2024 and make some solid marketing plans. While you may not be able to overhaul your entire marketing scheme, it is easy to add an already-designed, easy-to-produce newsletter or postcard to grab attention and get the word out about your company’s products and services. The direct-mail options we provide are the ideal answer to a need for simple, straightforward marketing. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break If you want your marketing to stick out amongst the mail your customers receive, then the Coffee Break newsletter is the right choice for your company. Whimsical in its presentation and light-hearted in its content, Coffee Break is sure to make a positive connection with your customers. Here are a few of the jokes found in this month’s edition: Health inspector: “I’m afraid you have too many roaches in here.”  Restaurant owner: “How many am I allowed?” So, let me get this straight. You drive across town to a gym to walk on a treadmill? Get them laughing and thinking about your print shop with Coffee Break’s clean humor, unique calendar, and

While January has a certain fresh-start feeling, August is a close second. There’s a shift that happens as fall approaches. If you’ve felt that and wondered how to capitalize on it, consider the power of new marketing to reach your current and prospective customers. We specialize in fresh looks for your print shop, and we’d love to talk to you about adding one of our well-designed pieces to your marketing lineup. Contact us today! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break Connecting with your customers is easy with the Coffee Break newsletter. Easy to produce and exciting to receive, this full-color newsletter is a lighthearted way to get your name in front of your customers. Jokes, cartoons, a unique calendar, and the right amount of advertising make Coffee Break a great addition to your marketing plan. Here are a few of the jokes you’ll find in this month’s newsletter: How come fish are so skinny? Cause they only eat fish. “Where’s everyone going?” one chicken asked another as they ran along with the flock. “The farmer said some men are going to lay a sidewalk out front, and we all want to see how they do it.” Make