Email Marketing For Printers Archives - Marketing, content, & technology to help printers sell more printing

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. Today, we’re diving into a simple yet powerful idea: sending emails during the holiday season to capture auto-replies filled with new business leads. The Hidden Value in Holiday Auto-Replies While it may seem like the holidays aren’t the best time to send marketing or sales emails, they actually present a unique opportunity to discover new contacts. As out-of-office messages flood in, they often contain valuable information, such as alternate contacts and decision-makers within organizations. This gives you the chance to expand your network with new leads—people you might not have found otherwise. By sending emails during key holiday periods like Thanksgiving, Christmas, and New Year’s, printers can collect these auto-replies and use them as a source of fresh contacts, leading to potential new business connections. How This Helps You Sell More Printing How can this strategy translate into sales for your printing business? The key lies in the relationships you build with these alternate decision-makers. While your primary contact is away, a temporary interaction with their colleague could transform into a long-term business

“A beautiful lady dressed in shining blue appeared. She raised her wand and said: ‘Wake, Pinocchio! Good Geppetto needs a son!’ ‘I can move!’ cried Pinocchio. ‘I’m a real boy!’ “‘No,’ the Blue Fairy said sadly. ‘You have life, but to become a real boy, you must prove yourself brave, truthful, and unselfish.’” There’s just nothing like that infamous magic wand. The magic wand sparkles as an eleventh-hour blessing from Cinderella’s Fairy Godmother, as Glinda’s glimmer of grace in Oz, and as destiny personified when the wand “chooses” Harry Potter to be the unexpected hero. Magic wands echo through literature as the muted cry of every road-weary soul. “If only . . .” we sigh, “there was an easier way.” With a Wave of the Wand If you had a magic wand – even just for a day – would you use it? Wouldn’t EVERYONE? Well, of course! Just poke the words “Life Hack” into a YouTube or Google search, and you’ll be pummeled by thousands of results. Why? Because life hacks are all about eliminating humanity’s manifold frustrations in simple and deliciously clever ways. Fast and easy? Um . . . yes, please! If you’re like the average American

Reaching out to your print buyers via email is essential to growing your business. But here’s the thing: sending out an email and sitting back, hoping for business to flood in, just won’t cut it. Love it or hate it, post-email follow-up is essential to ensure your marketing efforts bear fruit. 9 Considerations for Follow-Up When Sending Emails to Your Print Buyers 1. Patience is a Virtue First things first, patience is vital. While it’s tempting to expect an immediate response after hitting the send button, the reality is that it often takes time for print buyers to act on your email. Takeaway: Give them some breathing room, and don’t rush the follow-up process. 2. Timing is Everything When you do decide to follow up, timing is crucial. Sending a follow-up email too soon can come across as pushy, while waiting too long might make your print buyers forget about your initial message. Takeaway: Aim to follow up within a week or so, striking that perfect balance. 3. Personalization is Your Superpower Nothing catches attention like a personalized message. Instead of sending a generic follow-up email, mention specifics from your previous communication, such as a project you discussed or a

Print-buyer testimonials are among the most powerful marketing tools your print business has. However, it’s essential to present them in just the right way so that visitors to your website will read and be impacted by them. Sometimes, it’s not the words themselves that discourage potential print buyers from taking the time to read your testimonials. Often, it’s their layout that stands in your way. Thankfully, changing your testimonial layout is a simple fix that can offer maximum impact. With a few simple tweaks, you can help your customer testimonials to pop and draw the attention your business deserves! First Things First: What is Social Proof? Social proof is a published review made by a person who has purchased a product or service and found it worthy. It is a powerful marketing initiative because others are more likely to consider the product or service if others have purchased it and found it useful. Social proof is highly effective at converting a browser into a consumer. One of the most critical social proof mediums is customer testimonials or online product reviews. These types of social proof will help your print business realize results when well-written and formatted. Social proof is proven