Google’s Duplicate Content Penalty: The Not-So-Scary Truth

Remember playing “Telephone” as a kid? You’d whisper something to the person next to you, then each person in the circle would pass along what they heard until finally, the last person announced some random statement that only had the smallest fragments of what was said initially. There seems to be a similar “Telephone” whisper going around our printer circle regarding Google’s duplicate content penalties. The word “penalty “can be scary. But, in this case, it’s important to understand that it’s not scary, it’s misunderstood. Patrick Stox, an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup explains Google’s “penalty” like this: People mistake duplicate content for a penalty because of how Google handles it. Really, the duplicates are just being filtered in the search results. So, what can you do to help beat the filter? Here are the highlights you should be aware of. Avoid Duplication (A.K.A. Customize) When you subscribe to services like our websites or social media marketing, you need to be aware that you will receive the same starter content as every other subscriber. We’ve crafted an enormously powerful and efficient springboard for you to make an impact towards selling more printing. But here’s the thing, content springboards

---