Sell More Printing by Proactively Wooing Prospects

Meet Joe. Joe owns a professional printing company with a solid website and room to grow his capacity. But Joe has a problem. He’s not getting new customers. Joe is actively advertising and eagerly seeking new leads, but his efforts continue to fall flat. He wonders: Why am I not getting more orders? Why can’t I make more sales? Meet Jolene. Jolene works for a healthcare clinic that has recently tasked her with ordering various print marketing pieces. Jolene feels nervous, uncertain, and intimidated. Through an online search, she locates several printers in her area, but when she visits their websites, she finds cumbersome product menus and sterile ordering pages. Though she’d like a local printing partner, she’s confused about what to order and how to succeed in the process. She’s not even close to pulling the trigger on a purchase and finds these list-style pages overwhelming. She decides ordering from a national big-box printer might be best. Moving Prospects to Commitment Joe wants to sell printing. Jolene wants to buy from a local printer. So, what went wrong? Why is it so difficult for printers and print buyers to connect and succeed? While the process is complicated, the answer

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