Print Industry Archives - Marketing, content, & technology to help printers sell more printing

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. Today, we’re diving into a simple yet powerful idea: sending emails during the holiday season to capture auto-replies filled with new business leads. The Hidden Value in Holiday Auto-Replies While it may seem like the holidays aren’t the best time to send marketing or sales emails, they actually present a unique opportunity to discover new contacts. As out-of-office messages flood in, they often contain valuable information, such as alternate contacts and decision-makers within organizations. This gives you the chance to expand your network with new leads—people you might not have found otherwise. By sending emails during key holiday periods like Thanksgiving, Christmas, and New Year’s, printers can collect these auto-replies and use them as a source of fresh contacts, leading to potential new business connections. How This Helps You Sell More Printing How can this strategy translate into sales for your printing business? The key lies in the relationships you build with these alternate decision-makers. While your primary contact is away, a temporary interaction with their colleague could transform into a long-term business

Blessings. Joy. Thankfulness. Gratitude. These are the words of the season. They are also the words from many print owners who have dedicated their careers, their lives to this industry. As you take time to count your blessings this week, don’t forget the incredible joy that can be found through print. Giving Thanks for the Print Industry We asked several printers what they’re most thankful for about being a part of the print industry. Here’s what they had to say. Tri M Graphics “I am thankful to be in the Print Industry because we can make a difference. We have the opportunity to partner with our clients to help them achieve results. Communication is such a vital part of what we do; through our printed material, we can help to build and/or strengthen relationships. Printing can be so much more than a transaction if you open your mind up to the possibilities.” – Michael Jensen Tri M Graphics, Owatonna, Minnesota “I am thankful for the Printing Industry because we make the world more colorful! Imagine how boring everything would look with no printing!” – Derek Brooks Brandywine Printing, Cumming, Georgia “Although it can be a stressful, deadline-oriented business, I can’t think