reorder forms library Archives - Marketing, content, & technology to help printers sell more printing

Every print business has its strengths and its weaknesses. To ensure you’re meeting your print buyers’ needs, it’s a great idea to take stock of the areas where your company is performing well and other areas where improvements can be made. This careful attention to your printshop’s performance not only benefits your existing clientele, but it also attracts new print buyers. Since some of those print buyers can’t put into words what they are looking for, and others simply won’t tell you, it’s up to you to figure out the little extras you can offer to ensure the ultimate customer satisfaction. Here is our list of 15 things your print buyers want but can’t (or won’t) tell you: 1. To receive good value Print buyers are like customers of any business. They’re willing to spend their hard-earned money, but they want to know they’re getting excellent value for every dollar they spend. 2. To be kept informed When an order is placed with your company, your print buyer appreciates being kept informed of the status of their order. Simple website-generated emails that keep them in the loop regarding production schedules, deadline adherence, problems encountered, and shipping dates all help promote

For any print business to succeed, you need customers! And, in times like we’ve all just experienced in 2020, you need customers for life that will weather whatever political candidates, pandemics, or other challenges may come, and who still stick it out and choose to do business with you. How can you be sure to make your printing business “sticky” enough to propel your business forward? It starts by laying the right foundation. The Foundation of Customer Retention Take a moment to consider a business you’re fiercely loyal to and think about why that is. If you’re like most of the other billions of consumers in the world, you’ll probably land around two things: customer service and ease of use. If you order your groceries online from your grocery store, for example, your purchase history, payment options, and saved items are all stored there for you. And, switching grocery stores would mean that you’d lose all that valuable information and would have to start over. (That sounds like work, doesn’t it?) Now, consider that same line of thinking from your print buyers’ point of view. What would a printer (yes, you) need to provide for it to be too much work

Customer Retention For Printers, Marketing Ideas For Printers

Customer retention is the foundation of any business, including yours. If you want your print business to thrive, it’s essential that you have the tools available to your customers to easily order from you again and again. As the late American engineer, statistician, and business consultant William Edwards Deming once said, “Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.” Are your print buyers boasting about ordering online with your company? If not, it’s time to consider tools that will propel you forward on your quest to instantly boost your customer retention. Laying the Foundation for Retention For printers, customer retention starts by finding ways to make yourself “sticky.” For your print buyers, sticky means they have: An easily accessible order history A no-fuss way to quickly reorder what they’re looking for Reduced decision making, not having to know all of the details because you (the printer) already have them stored with each product for reordering Here are three tools available to you that will help you create just the kind of “stickiness” you’re looking for. Check out the webinar below! Want more great tips like this? Sign up