Meet Sal, the Search Engine Optimization Expert

Meet Sal. When it comes to search engine expertise, she’s one of the most influential people I know! Sal has an “insider’s view” to exactly how search engines work, and I’ve had the opportunity to work with her firsthand for several years now. Sal has a knack for knowing exactly what makes a website appealing from a search engine’s perspective from the moment she first visits a website. Today, I’ll share some of Sal’s top suggestions on what you can do to keep your website in tip-top shape for search engines. Act Like a Human Sal is quick to point out that websites are, first and foremost, used by people. Because websites are used by people, search engines give preference to websites that are written to focus on a human audience. Contrast that with the earlier days of the internet. Search engines were very functional in their approach to the websites they visited, and search engines gave preference to websites that functioned well. Functionality is still important, of course; all of your links need to work, and your pages need to load without errors. But search engines are much smarter now. Search engines prefer websites that are not only friendly to web

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