You’ve updated your website. You’re posting social media content. You’re even sending out email newsletters and direct mail. But, you’re still not seeing the website traffic you’d like to. What’s the deal? While increasing traffic to your print website will always be an ongoing goal, there are a few things that can easily get overlooked. And, don’t worry. Most of these oversights are not major, time-consuming ordeals and can quickly be turned around to benefit your business. Here are a few, often overlooked, strategies that can have an impact on your website traffic. 3 Things You Might Be Overlooking that Are Affecting Your Website Traffic 1. Forgetting to Add Text to Your Social Media Posts While linking to relevant articles and posting visually compelling content on your social media channels are important, the response will most certainly fall flat if there’s no invite for further conversation. Conversation is what drives engagement on social media, and you can’t be social without other people. To start the conversation, be mindful to include some text to invite your audience to join in a conversation with you whenever possible. For example, start adding a question or an engaging statement to your post, like this:
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